Sushi Lovers is a sushi restaurant in Panama in the need of a new visual identity. Media PTY designed a simple and clever logo and a brand identity. The new design incorporates sophisticated colour scheme, typographic system and ornamental symbols.
Logo was designed to represent elegance and friendliness but in modern and urban way. Easily approachable, simple and clean logo makes it memorable. Love is represented in a shape of the heart and fish inside it represents the sushi. Sligthly feminine symbolism is made out from the original logo. With clean logo and typography together with three basic colors, black, salmon and rice white sends a clear and pleasurable message from the restaurant.