Brief: The company has a solid position in the national market. The average customer is the high-end hotel sector (Hard Rock Café, Marriot). The commercial objective is to expand to the segment of individuals with a high purchasing power.
Values: vanguard, quality, trust, dedication, passion, exclusivity.
Objective: to appear as a possible alternative to the domestic sector with high purchasing power without diluting the values and brand status associated with exclusivity.
The challenge: finding a point of visual balance between the good taste of minimalism and the audacity and irreverence of Italian design. Ver más