Loló Restaurant Packaging Design. Barcelona, Spain. View more.
Brief: The company has a solid position in the national market. The average customer is the high-end hotel sector (Hard Rock Café, Marriot). The commercial objective is to expand to the segment of individuals with a high purchasing power. Values: vanguard, quality, trust, dedication, passion, exclusivity. Objective: to appear as a possible alternative to the domestic sector with high purchasing power without diluting the values and brand status associated with
The logo was developed based on two elements of the gastronomy of meats and embers: fire and iron. The intention is to convey the heat and emotions associated with the “flames”, in balance with the tradition, solidity and expertise around the grill. The selection of colors responds to the basic concepts of psychology and color theory and are especially inspired by elements associated with the preparation and consumption of meats: smoke,
The project involved a whole process of conceptualization, design, construction and decoration of “Take Away” type restaurant. Concept was based on the restaurant´ s specialization on grilled chicken and other Catalan dishes with international influence. Based on the logo (delivered by the client) and brand values (told by the client: tradition, excellence and innovation) an entire identity was built. Likewise, aspects such as efficiency, security, use of spaces, materials, durability, utility,
The main objective is to build an image that reinforces the central messages that the brand wants to highlight: escape, enjoyment, disconnection, accompaniment and inclusion. For this purpose, a balanced image is proposed between adventure and security, irreverence and expertise, spontaneity and responsibility. The use of peaceful and marine colors supports exciting images. All articulated by a clean structure in a three-column grid and the use of a typographic system