Gerardo Molina - Graphic Designer

Graphic / web design specialist with 13+ years of experience in the management of the complete design process for advertising, packaging, digital marketing, branding, social media content, editorial design and design for prints. Bachelor degree in Communications and master degree in Digital Marketing.

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Yellow Wheat Visual identity design

The goal is to define a personality and an aesthetic that evokes privilege. A solid and memorable identity that alludes out of the ordinary experiences and that transmits being part of something special. The brand wants to show a powerful but meticulous character. The logo hides more than the obvious. In addition to wheat, it refers to the fork, the knife, the glass and the bottle. The colors suggests elegance, status and romance.

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Cultural Foundation Brand Book

Develop a visual identity according to the fundamental ideas that exist behind the brand: art, tradition, technology and experience. The foundation aims to create spaces for cultural dissemination in the country and serve as an international projection platform for local artists. The process of conceptualization from the visual point of view in an allegory to an identatary element of Panama such as Puente de Las Américas, sublimated in turn by the sun, resplendent and perpetual.

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OIE Consulting Logo Design

The aim of the logo was to transmit brand values through an appropriate image to a highly segmented market with high profitability, predominantly masculine and discretionary. Conceptualization was made with selection of blue colors associated with seriousness, technology and maritime. Colors were representing the values of responsibility and innovation. In contrast to blue the prudent use of yellow and gold colors associated with loyalty and exclusivity were representing the values of fidelity, boldness.

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Sushi Bar Packaging Design

In order for a city to be a good brand, it must possess defining and distinctive characteristics that can be readily identified. These are functional as well as non-functional qualities. These include city appearance, people’s experience of the city, people’s belief in the city, what the city stands for, and what kind of people inhabit the city.

Agency: Pypa Print. Spain.

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Sushi Lovers Logo & Identity Design

Logo was designed to represent elegance and friendliness but in modern and urban way. Easily approachable, simple and clean logo makes it memorable. Love is represented in a shape of the heart and fish inside it represents the sushi.

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The Dark Horoscope

Project designed like printed alternative tarot. Inspired by the zodiac signs characteristics and polygonal style. Each zodiac sign has a unique design showing symbols that represent their personality traits focused in the darkest features.

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Oulu City Brand Concept

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Made In Italy Web Design

Company with a solid position in the national market. The average customer is the high-end hotel sector.

Brief: The company has a solid position in the national market. The average customer is the high-end hotel sector (Hard Rock Café, Marriot). The commercial objective is to expand to the segment of individuals with a high purchasing power. Values: vanguard, quality, trust, dedication, passion, exclusivity.