Gerardo Molina - Graphic Designer

Graphic / Web Designer with 14+ years of experience in the management of the complete process for graphic design, web design, packaging, visual identity, branding and digital marketing.

HIGHLIGHTS

RECENT EXECUTED PROJECTS

YELLOW WHEAT VISUAL IDENTITY DESIGN

The goal is to define a personality and an aesthetic that evokes privilege. A solid and memorable identity that alludes out of the ordinary experiences and that transmits being part of something special. The brand wants to show a powerful but meticulous character.

CULTURAL FOUNDATION BRAND BOOK

Develop a visual identity according to the fundamental ideas that exist behind the brand: art, tradition, technology and experience. The foundation aims to create spaces for cultural dissemination in the country and serve as an international projection platform.

OIE CONSULTING LOGO DESIGN

The aim of the logo was to transmit brand values through an appropriate image to a highly segmented market with high profitability, predominantly masculine and discretionary.

SUSHI BAR PACKAGING DESIGN

In order for a city to be a good brand, it must possess defining and distinctive characteristics that can be readily identified. These are functional as well as non-functional qualities. These include city appearance, people’s experience of the city.

SUSHI LOVERS LOGO AND IDENTITY

Logo was designed to represent elegance and friendliness but in modern and urban way. Easily approachable, simple and clean logo makes it memorable. Love is represented in a shape of the heart and fish inside it represents the sushi.

THE DARK SIDE HOROSCOPE

Project designed like printed alternative tarot. Inspired by the zodiac signs characteristics and polygonal style. Each zodiac sign has a unique design showing symbols that represent their personality traits focused in the darkest features.

OULU CITY BRAND CONCEPT

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MADE IN ITALY WEB DESIGN

Made In Italy Web Design

The company has a solid position in the national market. The average customer is the high-end hotel sector (Hard Rock Café, Marriot). The commercial objective is to expand to the segment of individuals with a high purchasing power. Values: vanguard, quality, trust, dedication, passion, exclusivity.